What does a safety culture emphasize in urban air mobility?

A safety culture in urban air mobility emphasizes prioritizing safety practices and behaviors across the organization because it instills a commitment to safe operations at all levels. This involves creating an environment where safety is valued and integrated into every aspect of the organization's activities. It encourages open communication about safety concerns, the reporting of incidents without fear of repercussion, and continual learning to improve safety protocols. By fostering a culture that prioritizes safety, organizations can mitigate risks, enhance operational effectiveness, and ultimately ensure the well-being of passengers and crew.

In contrast, maximizing profits regardless of risks, minimizing training for employees, and avoiding external stakeholder engagement do not align with the principles of a safety culture. Such approaches can lead to neglecting safety standards, resulting in increased risks and a deteriorating safety environment.